Law in the Internet Society
-- NadiaYusuf - 01 Nov 2019

I am sure many of you can remember watching the great hack, either for class or because it was recommended by friends/Netflix. I, personally, wasn't surprised to see that our data was being taken. I wasn't surprised that people were profiting off of it. I have always believed that i wasn't a predictable person so i would never get caught up in any ad or trap. The reality is I do, sometimes i can see it clearly, other times i cant. In short, I am predictable and someone is exploiting my preferences and my habits for their own self gain. These free platforms aren't free. I see that now. The cost is much greater than i could have ever imagined. So when twitter announced that it would not allow political ads on its platform, my interest peaked. During a statement by Dorsey (taking a jab at facebook), he says: "We’re working hard to stop people from gaming our systems to spread misleading info, buuut if someone pays us to target and force people to see their political ad…well...they can say whatever they want!" In response to the announcement, twitters shares fall. If this doesn't indicate to you the level at which people profit at influencing us, i dont know what will...

Please see Dorsey's statement below:

"We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons...

Political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.

While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.

Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes. All at increasing velocity, sophistication, and overwhelming scale.

These challenges will affect ALL internet communication, not just political ads. Best to focus our efforts on the root problems, without the additional burden and complexity taking money brings. Trying to fix both means fixing neither well, and harms our credibility.

For instance, it‘s not credible for us to say: “We’re working hard to stop people from gaming our systems to spread misleading info, buuut if someone pays us to target and force people to see their political ad…well...they can say whatever they want!

We considered stopping only candidate ads, but issue ads present a way to circumvent. Additionally, it isn’t fair for everyone but candidates to buy ads for issues they want to push. So we’re stopping these too.

We’re well aware we‘re a small part of a much larger political advertising ecosystem. Some might argue our actions today could favor incumbents. But we have witnessed many social movements reach massive scale without any political advertising. I trust this will only grow.

In addition, we need more forward-looking political ad regulation (very difficult to do). Ad transparency requirements are progress, but not enough. The internet provides entirely new capabilities, and regulators need to think past the present day to ensure a level playing field.

We’ll share the final policy by 11/15, including a few exceptions (ads in support of voter registration will still be allowed, for instance). We’ll start enforcing our new policy on 11/22 to provide current advertisers a notice period before this change goes into effect.

A final note. This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle. It’s worth stepping back in order to address."


Webs Webs

r1 - 01 Nov 2019 - 18:31:54 - NadiaYusuf
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