Law in the Internet Society

The Intersection of AI and Music: Redefining Creativity in the Industry

-- By MaxE - 27 Nov 2023


The convergence of artificial intelligence (AI) and music production has sparked debates about the future landscape of the entertainment industry. In this paper, I explore the impact of AI on content creation, particularly how the synchronization of AI and content production might revolutionize the entertainment industry and displace humans. My analysis focuses primarily on Music creation and social media presence.

AI’s influence on Music: Disruption and Creativity

The infiltration of AI on music production has transformed the industry by controlling technical aspects of music production and the creative process. Platforms like Amper Music utilize AI and enable users to create or customize original music by leveraging over one million audio samples recorded by musicians on thousands of unique instruments. Here, AI circumvents traditional components of the creative processes associated with music production like singing, playing instruments, and sonic adjustments. Currently, this technology constitutes a partner for music producers and recording artists rather than a tool or instrument. The inability for humans to distinguish between human-generated and ai-generated music demonstrates the potential for AI to hijack the music industry. Additionally, companies will increase their use of AI to the detriment of human artists. Record labels will no longer need to pay artists for their raw talent, work ethic, and charisma. AI can give artists unique voices, correct tone or pitch, and visually appealing content presentations. Furthermore, Consumers can’t tell the difference between human and ai-generated content. But consumers still purchase songs regardless of the amount of AI used in the song’s creation. Based on these conclusions, some researchers believe AI harbors the potential to disrupt the music industry and morph humanity’s understanding of the creative process forever. I argue that AI will replace the traditional artist or, at the very least, reduce artists to caricatures.

The distinction between AI-generated and human-generated content does not matter.

Studies like Wessel Jansen van Rensburg’s research on concertgoers’ responses to AI-generated music highlight the challenge in discerning between human and AI compositions aesthetically. Here, researchers engaged 30 concertgoers in Amsterdam and The Netherlands to evaluate five symphonic works via an online questionnaire. The researchers asked the concertgoers to determine which songs used in 5 performances were AI-generated. After the study, Wessel found that participants interacted with AI-generated compositions normally if they appear to be human-composed. Of the 30 questionnaires, participants assumed that humans created all 5 songs. Based on these findings, the researchers concluded that humans do not possess an intuitive negation of AI-generated compositions. Wessel Jansen van Rensburg’s study also supports the potential for AI to demonstrate creativity.

Wessel defines creativity as the “ability to come up with ideas or artefacts that are new, surprising, exploratory, and transformational.” Algorithms must pass the Lovelance test to produce something that scholars consider truly creative. Specifically, the process must be repeatable, the programmer must be unable to explain how the algorithm produced its output, and the final product must be something of value. Wessel’s results prove that AI can display creative qualities well enough to fool online participants into interacting with AI compositions. Furthermore, AI’s involvement in content distribution, curation, and performances demonstrate the potential for AI to replace even more traditional aspects of the music industry. The novel appearances of virtual influencers support this claim.

Virtual influencers are the future of the entertainment industry.

Virtual influencers are the future of the entertainment industry. Noonoouri, the creation of artist Joerg Zuber, has 418.3k followers on Instagram and everything about it is AI-generated. Warner signed Noonoouri as their first virtual influencer in September of 2023 and hasn’t looked back. Zuber created Noonouri’s voice by taking a recording of a real human singer and then using AI to create a voice that is unique to the virtual performer. Admins routinely use AI to filter images, create video effects, and promote sponsors on Noonoouri’s social media pages. Research suggests that characters like Noonoouri, on average, help brands achieve higher engagement rates and growth retention versus human-generated brand partnerships. Additionally, companies like Warner don’t have to worry about their virtual partner succumbing to human error. Noonouri won’t get tired from touring or promoting her music, she can be restyled in seconds, she won’t get cancelled for unwarranted comments, and she won’t demand enormous pay increases. this offers companies certainty, efficiency, control, and predictability that humans cannot provide. As engineers create more sophisticated algorithms to suit this purpose, virtual influencers will continue to replace human influencers on the rosters of companies that utilize influencers in brand partnership deals.

Human creators will oppose virtual influencers in vain.

Content creators and musicians fear the emergence of virtual artists and performers. In the UK, the Musicians Union lobbied parliament to create legislation protecting musicians’ copyrights. They are asking for the right to be paid when their work is used to train AI algorithms, as well as the right to prevent it from being used in the first place. Additionally, the Writers Guild of America just ended their strike. The WGA demanded disclosure requirements and volume thresholds for AI-generated content. These demands are justified but made in vain. AI is everywhere and will continue to advance in line with the objectives of corporations and the laws governing them.


In Conclusion, AI-generated content and virtual influencers are the future of the entertainment industry’s online activity. As AI develops and consumes more data, companies will subordinate advocates for human-involvement with cost cutting rationale, proxy statement optics, and revenue-maximizing incentives. 90% of the world’s data has been created in the last five years, and this resource of data is the main catalyst for the new age of machine learning. Algorithms of the future will shrink this division between human and machine capabilities as humans input more data online. As algorithms shrink the gap, companies like Warner and UMG will adapt via exclusionary tactics targeting human creators. For these reasons, machine learning will replace significant aspects of music production and virtual entertainment.

But aside from one study of a small number of human beings, there is no evidence whatever behind the speculations you offer. Perhaps synthetic imitations of complex human behavior produced by stochastic methods attached to sampled language, tones, shapes, etc. are the future of human culture, and perhaps they aren't. The more one knows about he software the less likely the hypothesis seems, but little as I may believe it, it can't be ruled out completely. So?

I think the way to make the essay stronger is to show that this speculation''s value doesn't depend on its accuracy of foreknowledge. You are mythmaking: whether that myth is about capitalism, the frailty of human understanding, or the ultimate limits on the powers of software, it would be useful to be more clear.


Why aren't these links in the text? Why break the ordinary conventions of writing for the Web in order to make things more difficult for the reader?

1. Wessel Jacobus Jansen van Rensburg, Music Composition in the 21st Century: Exploring Concertgoers’ Aesthetic Response to AI-generated Music (April 2021) (Masters Discertation) 2. Simeon Olayeni, The Impact of Artificial Intelligence (AI) in Music Business Industry (Oct. 2023) 3. Ethan Millman, “Focus, Relax, and Sleep”: Universal’s New AI Endeavor Is About Mood Music, Not Pop Hits, Rolling Stone (May 23, 2023) 4. Creative Works shape our identity, values, and worldview, Human Artistry Campaign 5. About The Virtual Influencer, Virtual Humans (Feb. 1, 2018),of%20creative%20agency%20Opium%20Effect 6. Makena Rasmussen, 4 Reasons Brand Love to Work with Virtual Influencers, Virtual Humans (Nov. 4, 2021),of%20creative%20agency%20Opium%20Effect 7. Bernard Marr, Virtual Influencer Noonoouri Lands Record Deal: Is She The Future of Music?, Forbes (Sept. 5, 2023) 8. Generative Artificial Intelligence and Copyright Law, Congressional Research Service (Sept. 29, 2023),created%20%E2%80%9Csubstantially%20similar%E2%80%9D%20outputs

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r2 - 12 Dec 2023 - 16:43:42 - EbenMoglen
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