When advertising is done poorly, it can be grating. It is intrusive and annoying. When it is done slightly better, it can be even more annoying. People feel violated. When advertising is done well, it seems wonderful. Professor Moglen gave the example of someone offering us our favorite pizza slice at exactly the right time. Two hundred years ago, such good service could only be obtained through a very attentive butler.

There are so many products out there that I would love if only I knew about them. I would love to be provided with information about all of these free software alternatives. I would love to know about that new and delicious microwave popcorn. In fact, I would use a browser if it tracked my information, the websites I visit and the e-mails I wrote if it introduced me to products that I wanted to buy. Advertising would not be an annoyance, but a feature the way that it is a feature for those types of people who read the NYTimes Real Estate section, various electronic product magazines or www.fatwallet.com. Perhaps over time, producers could use this information to make even better products for me. Three hundred years ago, such good service could only be obtained through a privately commissioned artisan.

This might be a bit eerie. Perhaps it would allow Gates, Jobs and Murdoch to exert a large amount of social influence. Their politics are not my politics. This might be very bad for liberty, but it would be weighed against the benefit of lots of wonderful products.

-- StevenWu - 22 Oct 2009