In the modern world of technology, where internet mammoths such as Google and Facebook, collect large amounts of personal data, the regulation of the collection of such data is essential. The interconnected relationship between data and individuals’ privacy over their own data needs to be examined to understand whether the current framework can achieve its own aims. This requires a two-set analysis: first, an examination of the regulation of data privacy and whether the standards imposed actually result in said protection; and secondly, an evaluation as to whether privacy should be protected by other means that it currently is.