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MarcelEgglerPaper2 9 - 29 Nov 2008 - Main.MarcelEggler
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The “McCain Moment” defeated by the “Obama Revolution”. | | | The Obama Campaign
In the 2008 election process, both candidates heavily relied on numerous features of the digital world to run their campaigns, and the online success of Obamas campaign proved to be the key to his winning the presidency (Lai Stirland, 2008). | |
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< | Too grasp the magnitude of Obama’s Net campaign, a look at the numbers is very revealing:
- $600 million in contributions from more than three million people
- 1 million phonecalls on election day to get out to vote
- 150’000 Campaign related events
- 293 millions spent on TV ads | >
> | Too grasp the magnitude of Obama’s Net campaign, a look at the numbers is very revealing:
- $600 million in contributions from more than three million people
- 1 million phonecalls on election day to get out to vote
- 150’000 Campaign related events
- 293 millions spent on TV ads
Almost 50% the 600 million contributions came from people giving less than $200, many of them donating through his website (Stamper). Thanks to the deep pockets the Web allowed him, there were times in the campaign, were Obama spent 4 times as much money on advertising, in every possible medium, as Sen. Mccain. | | | The most interesting feature about this “Web” campaign was probably that it made perfect use of the philosophy behind it, and proving the superiority of principles that characterize the digital millennium. This was mainly achieved by a commitment to online organizing that led to the hiring of Joe Rospars and Chris Hughes . | | | Stelter, B.,Campaigns In a Web 2.0 World, NY Times, 11/02/08 | |
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> | Stamper, J.,How Web 2.0 helped Obama win, Open Source Blog, 05/11/08 | | | Thompson, B., How politics will change the web, BBC News, 11/04/08
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