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MarcelEgglerPaper2 8 - 26 Nov 2008 - Main.MarcelEggler
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< | Please do not read, nor correct, this is merely a draft in a very early stage
| | | The “McCain Moment” defeated by the “Obama Revolution”. | | |
As the United States celebrate the election of their first African-American president, this study aims at analyzing the many assertions that have been made about Barack Obama being the first President elected by the Internet. President Barack Obama is also the first first-term senator ever to be elected into office, so it is particularly remarkable how it was possible that a senator almost unknown to the large public just 2 years ago was capable to win 52% of the nation’s popular vote, but to win close to 70% of the electoral votes. | |
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< | In the Digital Tea Leaves article (Lewicki) | >
> | | | | As one commentator said, Obama’s campaign, compared to the Clinton campaign of 1992, was like a multinational corporation versus a non-profit organization (cited in Stirland). | | | Obama was the first candidate to understand that the Web was good for more than just to raise money, and that it opened new ways to do politics (Carr). | |
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< | - Mccain Moment: | | | To illustrate the main Ideas behind the success of the campaign, I will use three principles, two stolen from Prof. Moglen classes, and one principle poorly named by myself. | | | Pull beat Push. | |
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< | O_ne main aspect of every campaign is to perfectly achieve the coordination between the elaboration of a message and its transmission to a maximum amount of people. This campaign nailed that principle, by favoring the creativity and enthusiasm of his supporters, having as well international stars as nobodies manifesting their commitment with numerous creations, from internet sites, applications, songs, movies, etc. This content then circulated all over the Web, without any further action need by the centralized campaign, being pushed all around the Web. So the push beats pull doctrine might be a little over-stretched by the pushing being done by every terminal, and not by centralized service anymore._ | >
> | One main aspect of every campaign is to perfectly achieve the coordination between the elaboration of a message and its transmission to a maximum amount of people. But that transmission has to be effective. The mail campaign days are over. This campaign nailed that principle, by favoring the creativity and enthusiasm of his supporters, having as well international stars as nobodies manifesting their commitment with numerous creations, from internet sites, applications, songs, movies, etc. This content then circulated all over the Web, without any further action need by the centralized campaign, being pulled by users all around the Web. | | |
Appeal to the need for expression and self-commitment of people |
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