| | |
|
MarcelEgglerPaper2 7 - 20 Nov 2008 - Main.MarcelEggler
|
| |
| META TOPICPARENT | name="WebPreferences" |
|---|
Please do not read, nor correct, this is merely a draft in a very early stage | | | One of the greatest surprises and achievement of this campaign was observed in Indiana and North Carolina, traditionally Red States. The Obama campaign very wisely used Facebook, Twitter and the main Internet Site to build an enormous basis of volunteers, to get people to register but also for getting these people to voting booth on Election Day (60 Minutes). The building of volunteer groups, led by neighborhood team captains, really allowed to involve people in a efficient manner, appealing to local ties and intrinsic motivations. | |
<
< | Push beat Pull. | >
> | Pull beat Push. | | | | |
<
< | One main aspect of every campaign is to perfectly achieve the coordination between the elaboration of a message and its transmission to a maximum amount of people. This campaign nailed that principle, by favoring the creativity and enthusiasm of his supporters, having as well international stars as nobodies manifesting their commitment with numerous creations, from internet sites, applications, songs, movies, etc. This content then circulated all over the Web, without any further action need by the centralized campaign, being pushed all around the Web. So the push beats pull doctrine might be a little over-stretched by the pushing being done by every terminal, and not by centralized service anymore. | >
> | O_ne main aspect of every campaign is to perfectly achieve the coordination between the elaboration of a message and its transmission to a maximum amount of people. This campaign nailed that principle, by favoring the creativity and enthusiasm of his supporters, having as well international stars as nobodies manifesting their commitment with numerous creations, from internet sites, applications, songs, movies, etc. This content then circulated all over the Web, without any further action need by the centralized campaign, being pushed all around the Web. So the push beats pull doctrine might be a little over-stretched by the pushing being done by every terminal, and not by centralized service anymore._ | | |
Appeal to the need for expression and self-commitment of people |
|
|
|
|
This site is powered by the TWiki collaboration platform.
All material on this collaboration platform is the property of the contributing authors.
All material marked as authored by Eben Moglen is available under the license terms CC-BY-SA version 4.
|
|
| | |