Law in the Internet Society

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BahradSokhansanjFirstPaper 11 - 07 Nov 2011 - Main.BahradSokhansanj
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 The real battle is going to be over what Big Pharma sees as the future of medicine. We are now going through the first stage of a comprehensive revolution, built on three big shifts.
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First, the underlying science, biology, has transformed. The most outwardly visible manifestation of this is the Human Genome Project, and the re-orientation of biology towards the primacy of DNA sequence and understanding the cell as a complex system of molecular interaction. But, the changes are broader than that. The techniques of molecular biology have changed to become more modular, kit-based, and reliant on instrumentation and software applications than it was before. There is now even the possibility of both computational and wetlab tinkering available outside the traditional laboratories, leading to the emergence of "DIY biology" and "biohacking." To be sure, kit-based biology is sloppy and requires substantial tuning, and computational methods are still limited. But, the trend is clear, and a substantial part of molecular biology is no longer a trial-and-error, basic discovery-oriented science.
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First, the underlying science, biology, has transformed. The most outwardly visible manifestation of this is the Human Genome Project, and the re-orientation of biology towards the primacy of DNA sequence and understanding the cell as a complex system of molecular interaction. But, the changes are broader than that. The techniques of molecular biology have changed to become more modular, kit-based, and reliant on instrumentation and software applications than it was before. There is now even the possibility of both computational and wetlab tinkering available outside the traditional laboratories, leading to the emergence of "DIY biology" and "biohacking." To be sure, kit-based biology is sloppy and requires substantial tuning, and computational methods are still limited. But, the trend is clear. An already substantial and growing part of molecular biology is no longer trial-and-error, basic discovery-oriented science.
 

Second, the broader information and communications revolution is fundamentally reshaping medicine. Twenty years ago, the molecular understanding of human health was limited to a few metabolites and protein levels, like glucose concentration and insulin levels. Now we are aware of the billions of bases in the human DNA sequence, and of the importance of the dynamic expression levels of 30,000 genes, hundreds of thousands of proteins, thousands of small molecule -- and even beyond that, the identities and dynamic function of the bacteria that live within us. And, the technologies to actually measure all of this information are becoming better and cheaper at an exponential rate. In addition to providing the means for storing and analyzing massive data sets for individuals, the global information revolution means that all of these data can be recorded and compared with data from other people in other conditions.

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Third, the basic nature of the diseases that are important in medicine is changing. Medicine's future is dealing with chronic diseases, like diabetes, asthma, cardiovascular disease, and COPD, long-term infections like HIV/AIDS and hepatitis, and related long-term diseases like cancer. These are also not really "diseases"; in the way we understand infectious diseases -- they do not have a discrete causative moment, particular group of symptoms, specific range of outcomes, and most importantly of all, a definable "cure." Chronic diseases involve a complex of molecular pathways, and disease etiology and progression vary highly between individuals, which means that all of the information described in the previous paragraph is highly significant.
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Third, the basic nature of the diseases that are important in medicine is changing. Medicine's future is dealing with chronic diseases that are a function of heredity, lifestyle, and environment: diabetes, asthma, cardiovascular disease, COPD, long-term infections like HIV/AIDS and hepatitis, and cancer. These are not really "diseases"; in the way we understand an infectious disease like flu. Chronic diseases have no discrete causative moment, particular group of symptoms, specific range of outcomes, and most importantly of all, a definable "cure." Chronic diseases involve a complex of molecular pathways, and disease etiology and progression vary highly between individuals. So, all that information about genetics and complex molecular dynamics of cells matters for prognostication, prevention, and treatment.
 
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Big Pharma has responded by considering and applying these transformations separately in the context of conventional drug development. This approach has failed, because there is so much information for a drug to interface with, and the information varies between individuals. So, they have made statins, like Lipitor, that have at best an uncertain impact, despite their ubiquity and cost. They make drugs like Vioxx, designed to be more specific than its predecessor, but which through that specificity somehow causes more serious side effects. Moreover, drug pipelines are running dry, as most projects fail despite the use of expensive new technologies in the development process.
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Big Pharma has responded by considering and applying these transformations separately in the context of conventional drug development. This approach has failed, because there is so much information for a drug to interface with, and the information varies between individuals. So, they made statins, like Lipitor, that have at best an uncertain impact, despite their ubiquity and cost. They made drugs like Vioxx, designed to be more specific than its predecessor, but which through that specificity somehow causes more serious side effects. Moreover, drug pipelines are running dry, as most projects fail despite the use of expensive new technologies in the development process.
 
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The future of medicine requires absorbing the revolution as a whole: rethinking the integration of information and health. This is not eagerly hyped "personalized medicine," which is about specifying the population for which a drug is prescribed. Rather, the way forward is Free Medicine: exemplified by successful first steps towards the use of social networks for conducting genome-wide association studies at one end of a new pipeline, and clinical trials at the other end, with biological "tinkering" in the middle. These developments will facilitate distributed innovation (or peer production) driven from the doctor-patient level. This is not itself new in medicine. Innovation once emerged from case studies rather than mass trials. In an era when we can measure individual variability, it makes sense to return to a more distributed and flexible form of medical development.
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The future of medicine requires absorbing the revolution as a whole: rethinking the integration of information and health. This is not eagerly hyped "personalized medicine," which is about specifying the population for which a drug is prescribed. Rather, the way forward is Free Medicine, exemplified by successful first steps towards the use of social networks for conducting genome-wide association studies at one end of a new pipeline, and clinical trials at the other end, with biological "tinkering" in the middle. These developments will facilitate distributed innovation (or peer production) driven from the doctor-patient level. This is not itself new in medicine. Innovation once emerged from case studies rather than mass trials. In an era when we can measure individual variability, it makes sense to return to a more distributed and flexible form of medical development.
 
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What will be required for this vision of Free Medicine to succeed? The main challenge is likely to be developing social networks through education and the spread of communication tools. But, as this challenge is solved, the infrastructure will exist to defeat the application of patents to genetic sequences, tissue banks, cell lines, and naturally occurring biomolecules and biochemical reactions. Free Medicine will not only reduce drug spending. Free Medicine will also lead to better medicine, and thus reduce the costs of both medical care and poor health.
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Since the necessary technologies are constantly getting better and cheaper, the hardest work will be educational, cultural, and political. The alternative is a less effective and more expensive -- ultimately crueler -- system relying on patents for DNA sequences, tissue from patients, naturally occurring molecules, and treatment algorithms. Free Medicine takes advantage of sharing and distributed invention. And, it focuses on health as a process rather than on drugs as products. Free Medicine will lead not to just better health care, but to better health.
 
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