Dear Ando, It was a great pleasure reading your article. After reading your writing, I came to encounter one question. As a whole, I think you are right that it is hard for newspapers to avoid being commoditized. But wouldn't "people's personal preference" play a role in this commoditizing dynamic? (For example, even though it is slower in speed, I perfer newspapers than internet provided information since I can think more deeply when I read newspapers.)It is true that newspapers have their own values which are unique and un-substitutable. And people who like that kind of uniqueness certainly do exist. Therefore, even though I might know how, but if the newspaper companies are able to find a way to maintain this "uniqueness" and make the most of it by distinguishing themselves from the upcoming new technologies, wouldn't they be able to avoid being "commoditized"?