Interest in online radio broadcasts peaked one day before
hundreds of Webcasters fell silent in protest of a U.S. copyright
plan to charge royalties for every song heard by every listener,
according to ratings released today.
MeasureCast, a Web streaming-media audience measurement firm,
today issued its monthly Top 50 Internet Radio Stations and Top 10
Networks for the month of April. According to the company's
figures, April 30 - the day before the "Day of Silence" protest -
was the top day for streaming audio.
Fully 4 percent of the month's ratings were generated on that day,
according to MeasureCast.
"It could be a coincidence," said Sven Haarhoff, communications
director at MeasureCast, who spoke with Newsbytes today. "Or it
could be that all the attention that Internet radio and the proposed
royalty rates and Day of Silence received from the mainstream press
drove more people to Internet radio sites."
Haarhoff said the company has not yet compiled ratings for the days
following the Day of Silence protest to determine if Webcast
listenership remained higher in the wake of the protest.
A U.S. Copyright Office-appointed arbitration panel in February
recommended setting the rate at $.0014 for each song signal
streamed, a rate many Webcasters say is far too high.
Webcasters had hoped the Copyright Office would establish a rate
closer to what terrestrial stations pay to compensate publishers and
composers - about 3 percent of their gross revenues.
The Recording Industry Association of America (RIAA) countered with
a request that Webcasters pay about 15 percent of their gross
revenues in royalties.
The sides failed to reach a compromise, resulting in arbitration.
But what members of the Copyright Arbitration Royalty Panel (CARP)
proposed, many Webcasters contend, turned out to be worse even than
what the label-backed RIAA had sought.
In fact, many Webcasters and some industry analysts indicate, the
rates established by CARP would drive many online radio stations out
of business. Hence, the Day of Silence protest.
The librarian of Congress has until May 21 to decide royalty rates
for Webcasters. The Copyright Office has solicited public comment
online, and plans to seek more commentary at a May 10 a roundtable
discussion at the James Madison Memorial Building in Washington,
D.C.
MeasureCast also said today that, for the second month in a row,
London-based Webcaster Virgin Radio won the monthly ratings race, in
terms of listening hours. The station, which is affiliated with
Virgin Records, streamed 1.2 million hours of programming to 158,858
people, MeasureCast said.
JazzFM streamed the second greatest number of hours worth of
programming online in April, but it had the largest audience, with
224,451 listeners.
The New York Times' WQXR-FM took third place by streaming 738,208
hours to 93,373 people, MeasureCast said.
Among networks, the 197 Clear Channel Worldwide AM and FM stations
that are streamed online delivered 6.9 million hours of content in
April, making it the leading Internet radio network.
Reported by Newsbytes, http://www.newsbytes.com .
16:38 CST
(20020508/WIRES TOP, ONLINE, LEGAL, BUSINESS/STREAMING/PHOTO)