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- - - - - - - - - - - - Aug. 1, 2002 | When the British DJ duo 2ManyDJs were creating their own album of "bootlegs" -- hybrid tracks that mix together other people's songs to create new songs that are at once familiar yet often startlingly different -- they decided to get permission to use every one of the hundreds of tracks they mashed together. The result: almost a solid year of calling, e-mailing, and faxing dozens and dozens of record labels all over the world. (Creating the album itself only took about a week.) In the end about a third of their requests were turned down, which isn't surprising. Many artists and their labels have become reluctant to allow any sampling of their work unless they are sure the new work will sell enough copies to generate large royalty checks. What is surprising are the names of some of the artists who turned them down: the Beastie Boys, Beck, Missy Elliott, Chemical Brothers, and M/A/R/R/S -- artists whose own careers are based on sampling and who in some cases have been sued in the past for their own unauthorized sampling. For whatever reason these artists decided not to license their material, the net effect is that more entrenched, "legitimate" sampling artists are preventing lesser known, struggling sampling artists from doing what the legitimate artists probably wish they could have done years ago: sample without hindrance to create new works.
Typically consisting of a vocal track from one song digitally superimposed on the instrumental track of another, bootlegs (or "mash-ups," as they are also called) are being traded over the Internet, and they're proving to be a big hit on dance floors across the U.K. and Europe. In just the past couple of years, hundreds if not thousands of these homebrewed mixes have been created, with music fans going wild over such odd pairings as Soulwax's bootleg of Destiny's Child's "Bootylicious" mixed with Nirvana's "Smells Like Teen Spirit," Freelance Hellraiser's mix of Christina Aguilera singing over the Strokes, and Kurtis Rush's pairing of Missy Elliott rapping over George Michael's "Faith." Bootlegs inject an element of playfulness into a pop music scene that can be distressingly sterile. While there have been odd pairings, match-ups and remixes for decades now, and club DJs have been doing something similar during live sets, the recent explosion in the number of tracks being created and disseminated is a direct result of the dramatic increase in the power of the average home computer and the widespread use on these computers of new software programs like Acid and ProTools. Home remixing is technically incredibly easy to do, in effect turning the vast world of pop culture into source material for an endless amount of slicing and dicing by desktop producers.
So easy, in fact, that bootlegs constitute the first genre of music that truly fulfills the "anyone can do it" promises originally made by punk and, to lesser extent, electronic music. Even punk rockers had to be able write the most rudimentary of songs. With bootlegs, even that low bar for traditional musicianship and composition is obliterated. Siva Vaidhyanthan, an assistant professor of culture and communication at New York University and the author of "Copyrights and Copywrongs," believes that what we're seeing is the result of a democratization of creativity and the demystification of the process of authorship and creativity. "It's about demolishing the myth that there has to be a special class of creators, and flattening out the creative curve so we can all contribute to our creative environment," says Vaidhyanthan. The debate over what bootlegs are and what they mean is taking place within the wider context of a culture where turntables now routinely outsell guitars, teenagers aspire to be Timbaland and the Automator, No. 1 singles rework or sample other records, and DJs have become pop stars in their own right, even surpassing in fame the very artists whose records they spin. Pop culture in general seems more and more remixed -- samples and references are permeating more and more of mainstream music, film, and television, and remix culture appears to resonate strongly with consumers. We're at the point where it almost seems unnatural not to quote, reference, or sample the world around us. To the teens buying the latest all-remixes J.Lo album, dancing at a club to an unauthorized two-step white-label remix of the new Nelly single, or even hacking together their own bootleg, recombination -- whether legal or not -- doesn't feel wrong in the slightest. The difference now is that they have the tools to sample, reference, and remix, allowing them to finally "talk back" to pop culture in the way that seems most appropriate to them. The recording industry instinctively fears such unauthorized use of copyrighted materials. But instead of sending out cease-and-desist orders, it should be embracing bootlegs. In a world of constantly recycled sounds and images, bootleg culture is no aberration -- it's part of the natural evolution of all things digital.
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