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October 3, 1999

ON THE CONTRARY

Charity Begins in the Home PC

By DANIEL AKST

Remember the Boston Tea Party? If my high school history teacher is to be believed, the colonists' complaint was about taxation without representation.

That very phrase stuck in my mind when I read the announcement by the chairman of Microsoft, William H. Gates, that his foundation would provide $1 billion in college scholarships for minority students.

Surely the move is well intended, and surely it will warm the hearts of Windows users everywhere. Maybe it will even melt away some of the fear and loathing that Microsoft seems to inspire from Silicon Valley to the Justice Department.

Yet it is difficult not to view this outburst of altruism in the light of Microsoft's extraordinary grip on the personal computer revolution. Microsoft owes its great success, after all, to Windows, the operating system that people love to hate but are more or less forced to use. It is difficult to buy a PC without Windows, and Microsoft's huge power in this respect is handy when it comes to pricing the program. The company profits further by selling application programs that coincidentally work extremely well in the Windows environment.

From a certain perspective, then, some part of the price of Windows amounts to a tax on personal computers -- a regressive one, since a struggling inner-city high school student pays the same as a multimedia tycoon. Mr. Gates has aggregated some of the proceeds from these and millions of other computer users to create what is now, at $17 billion, the largest philanthropic foundation in America.

I like donating money to charity, and if my computer cost less (and was easier to use, so I could spend more time making money), I might give even more. Unfortunately, Mr. Gates puts users of Windows in the position of financing his philanthropic enterprises whether we like them or not.

Personally, I do not favor race-based initiatives like the foundation's scholarship plan, so I direct my giving elsewhere. Others who disagree, of course, are free to give accordingly. But as the father of boys, I am more concerned that there are only 6.4 million men enrolled in college versus 8.5 million women; the Education Department projects that this extraordinary gender gap will grow.

Neither the Gates Foundation nor anyone else seems much perturbed by it, so right now the only scholarships I intend to provide are for my sons.

When the Government does something I don't like, I can complain to my elected officials, give money in the cause of their defeat and vote against those whose policies I oppose. The Bill and Melinda Gates Foundation, on the other hand, doesn't care what I think. So I find myself in the same position as those early colonists who turned Boston Harbor into a giant teapot.

Of course, Gates is not the first tycoon to don the mantle of charity after amassing a fortune. Carnegie, Rockefeller, Ford and others did likewise. But by now, the roots of their wealth are well buried. The Gates Foundation is undertaking a wholesale redistribution among the living. (I can't complain about being left out; I was a consultant on a Microsoft Web venture, and I write occasionally for Slate, Microsoft's on-line magazine.)

Fortunately, there is a compromise that could satisfy the Gates family's charitable urges while doing more for society than any of the foundation's current initiatives. It would work like this: Mr. Gates, give away that software. Set Windows free. It would be the simplest way to use the wealth of Microsoft for the public good.

Just consider the consequences: computer prices would fall, making the machines more accessible to the poorest users; other software companies, heartened by Microsoft's ritual slaughter of its cash cow, would be emboldened to resume innovating, and PC sales would grow, giving Microsoft more chances to sell applications software. The public relations value of such a gift cannot even be calculated.

And I'd gladly pledge the cost of my next copy of Windows to some worthy cause. I can think of several. Funny thing is, I won't need any help from the Gates family in making up my mind.  

Daniel Akst is a novelist and financial journalist. His column tilting at conventional business wisdom appears the first Sunday of each month. E-mail: culmoney@nytimes.com.




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