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Music Firms Compose $5 Billion Symphony

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Filter looks at the day's top technology news through snapshots and analysis of what the world's media outlets are covering. Washingtonpost.com's new Mon.-Fri. feature is penned by technology reporter Cynthia L. Webb. If a technology story breaks, a company falters or triumphs, or there's a new trend in technology, Filter wants you to know about it.

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By Robert MacMillan
washingtonpost.com Staff Writer
Friday, November 7, 2003; 10:35 AM

And a-one, two, a-one two three four... five billion! That's right -- $5 billion -- that's how much money in annual music sales Sony and the Bertelsmann Music Group would generate if the companies merge.

Rumors started Wednesday that two of the giants of the recording industry wanted to pool their resources, and the companies came clean about it on Thursday. It's hard to say what's really driving the merger, though most news sources accepted the general principle that it's to fight steady, punishing losses in the face of CD piracy and the illegal trade of copyrighted music files on the Internet.

From The Los Angeles Times: "The music industry on Thursday was poised to shrink from five giants to three in a last-ditch effort to survive. Sony Corp. and Bertelsmann formally announced plans to merge their recorded-music operations as rivals Time Warner Inc. and EMI Group continued negotiating a similar hook-up — deals that would put the overwhelming majority of the world's music catalogs into the hands of three players."

The Times said that the merger proposal is "unprecedented, but it might be unavoidable."

More from the Times on the erosion effect of the Internet and piracy: "Global revenue has shrunk by about 25% over the last three years. One recent report estimated sales of pirated or counterfeit CDs at more than $4 billion a year. It's a crisis that labels have only begun to fight with consumer-friendly digital delivery systems for music that could hinder Internet bandits determined to steal music."
The Los Angeles Times: Music Firms Turn to Each Other to Survive (Registration required)

The Wall Street Journal pointed out that the European Union will prove an especially difficult regulatory body to impress: "EU regulators say they treat companies on a first-come, first-served basis by examining the marketplace at the time a merger or joint venture is proposed. That should benefit the first company to officially notify Brussels of a completed deal. Yet in past merger situations, the EU also has taken into account other possible deals and how industries are evolving. If both the Sony-BMG deal and the EMI-Warner Music deal somehow gained approval -- an iffy proposition at best -- those two players would be of roughly equal size to the current industry leader, Vivendi Universal SA's Universal Music Group."

Forbes, on the other hand, quoted "conventional wisdom" as saying that the EU likely will sign off on the merger, but wouldn't be so hot to approve a second deal.
The Wall Street Journal: As Music Sector's Woes Worsen, Sony, BMG Propose a Merger (Subscription required)
Forbes: Music's Zero-Sum Merger

The New York Post cited an anonymous source saying that the deal "was a masterstroke by Andy Lack," who the paper said joined Sony Music in February to jolt the company out of its slump. Lack and BMG chief exec Rolf Schmidt-Holz both would hold top positions in the merged company if all goes well, the Post reported.
The New York Post: BMG, Sony Music Seal Merger Deal

The Washington Post one-upped the other papers by snaring Lack for an interview: "It's a pretty classic situation where you're in an industry that is struggling and is fragile and has a lot of very tough challenges," Lack said. "You look for a partner to help you weather the storm. On a stand-alone basis for Bertelsmann and Sony, it's an extremely tough go. You need someone to link arms with."

The Post also detailed Sony's and BMG's financial woes: "For the first six months of 2003, Sony Music reported a $52 million loss, trimmed from the $142 million loss the company suffered in the first half of 2002. Part of the gains came from Sony Music's decision to lay off 1,000 employees earlier this year. At BMG, a $51 million loss through the first half of 2002 widened to a $134 million loss through the same period of this year, the company reported in September."
The Washington Post: Two to Make Music Together

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