PALO ALTO, Calif. (Reuters) - Internet marketing company DoubleClick Inc.DCLK.O on Thursday reported a small second quarter profit which was largely achieved through cost savings measures, but said revenues fell as it completed a transition to focus on more lucrative businesses.

DoubleClick also released new guidance for its third quarter suggesting its profit and revenues would be lower than analyst forecasts.

The company's stock, which had closed the regular trading session up 34 cents to $6.29, was trading lower, at around $6.03 a share, after earnings were released.

DoubleClick, which has gradually shifted its focus from traditional online advertising to other forms of marketing like e-mail promotions, reported a net profit of $4.1 million, or three cents per share, compared with a loss of $37.9 million, or 29 cents per share, the year before.

It said earnings excluding unusual items in the quarter totaled $2.5 million, or two cents per share.

Analysts on average had been forecasting a break-even second quarter, according to Thomson First Call, which tracks results.

DoubleClick said its revenues declined to $75.7 million from $101.9 million in the year-ago quarter.

"With several key divestitures behind us, we have successfully transitioned this business into a higher margin technology and data marketing infrastructure company," DoubleClick Chief Executive Kevin Ryan said in a statement. "DoubleClick is now on the right foundation to grow profitably."

The company said the biggest decline in revenues came from its media business, where sales fell to $10.8 million from $33.8 million. Last week, DoubleClick announced plans to sell its media division to the Internet advertising company L90 Inc LNTY.O .

DoubleClick also said it expected its third quarter income to range from a loss of one cent to a profit of one cent, which is below current analyst forecasts for a profit of three cents.

It said it saw revenues of between $67 million and $73 million, which is below analyst forecasts for revenues of $83.45 million, according to Thomson First Call.