ZDNet:  Reviews | Downloads | Tech Update | Prices
Page OneApplicationsNetworkingeBusinessHardwareCommentary



eBusiness


Yahoo yields to eBay in Europe
By Troy Wolverton
Special to ZDNet News
May 23, 2002, 7:30 AM PT


TalkBack!


Yahoo will close five of its auction sites in Europe and instead promote eBay's competing auctions as part of an agreement the companies announced Wednesday.

Within the next several weeks, Yahoo will stop accepting new listings for its auction sites that serve France, Germany, Italy and Spain. Additionally, it will close its auction site that serves the United Kingdom and Ireland. The company will promote eBay's sites for each of those countries via banner ads and text links.

"This is an outstanding move for Yahoo Europe, both strategically and financially," Mark Opzoomer, managing director of Yahoo Europe, said in a statement. "We will be able to better utilize our resources to more effectively focus on initiatives where we can extend our leadership position and that will drive long-term growth for the company."

In the statement, an eBay representative said the agreement would help promote eBay to new customers. Yahoo and eBay representatives did not immediately return calls seeking comment.

Yahoo and eBay did not disclose the financial details of their deal, saying only that it was a multiyear agreement. The agreement will not affect Yahoo's other auction sites, including its auction site in Denmark, the companies said.

eBay has had mixed results with its overseas efforts. Its international sites account for more than 20 percent of the company's revenue, and the growth of listings and revenue from its German, U.K. and Canadian sites have balanced slowing growth in the United States.

But eBay stumbled badly in Japan, finally exiting the market earlier this year after being unable to dent Yahoo's early lead there. Meanwhile, eBay saw its listings on its French site plummet by more than 80 percent after it introduced listing fees on the site. The company later reduced its fees, but listings have yet to fully rebound.

Yahoo has had its own struggles with auctions. The company's U.S. auction site was once seen as eBay's biggest threat. But that threat dissipated when listings on the site fell by more than 80 percent after Yahoo introduced fees on its auction site early last year. Although Yahoo has since changed its fee structure and revamped its whole shopping area, its auction site has never recovered, and its listings are a fraction of eBay's.

Last month Yahoo laid off some of its staff in the United States and Canada as part of a reorganization of its auction and other commerce sites.

Yahoo has been hard hit by the downturn in advertising. With losses mounting, the company has been trying to cut costs and broaden its revenue base. The company cut 400 jobs last fall.

Meanwhile, it has introduced a slew of paid services. This month for instance, Yahoo launched a new Internet access service with SBC Communications.

Related Quotes
Quotes delayed 20+ minutes

  EBAY INC EBAY 58.68 3.43
  YAHOO INC YHOO 17.09 0.82

Quote Lookup  Symbol Lookup  Streaming Real Time Quotes
E-mail this story! Printer Friendly

 Related Links:
>
> Yahoo tinkers policy on auction fees

Also on ZDNet
Get the office products you need at ZDNet Shopper.
Find and compare Internet service providers and hosting solutions.
Stay-up-to-date on the latest enterprise applications at Tech Update.
Check out new cell phones and get connected at ZDNet Reviews.
XML 101: Learn the skills you need at Builder.


 TalkBack: Post your comment here


 Search


 
 Tech Update

Does your site have a usability problem?

Give your customers service with a smile :)

Online fraud--it's as bad as you think

More eBusiness analysis...

 News in Brief

Macromedia unveils Flash 5  01:45PM

EToys sues Goldman Sachs for mishandling IPO  01:10PM

FTC fines Micro Star over 'risk free' trial  10:40AM

Netflix makes Wall Street debut  09:45AM

IRS tweaks Web pages to curb fraud  09:00AM

More...

 Commentary

BATT BATT
Why global Net expansion isn't charity. More...

BERLIND BERLIND
Microsoft digs own grave of mistrust. More...

More Commentary...
 News Tools

 News Archives

 News in Brief

 News for your PDA

 Contact Us

 Corrections
 Newsletters

ZDNet News brings you a summary of top headlines each business day.
ZDNet News
Tech Update Today



More newsletters...


ZDNet
Services: Hosting Providers | Deluxe PCs | IT Jobs | Notebook SuperCenter | Daily Price Drops | Security

      CNET Networks: Builder | CNET | GameSpot | mySimon | TechRepublic | ZDNet
About CNET Networks 

About Us | Feedback | Your Privacy | Service Terms | Advertise | ZDNet Jobs
 
Copyright © 2002 CNET Networks, Inc. All rights reserved. ZDNet is a registered service mark of CNET Networks, Inc. ZDNet Logo is service mark of CNET Networks, Inc.