RealNames Corp., one of the firms that pioneered the
keyword approach to Internet addressing, will go out of business Monday,
and as a result thousands of Internet keywords will go dark before the end
of June, according to a source familiar with the situation.
RealNames, based in Redwood City, Calif., will lay off about 80 employees
on Monday and will begin the process of liquidating its assets, said the
source, who asked to remain anonymous.
Triggering the shutdown was a decision by Microsoft Corp., which allows
keywords to resolve in its popular Internet Explorer (IE) Web browser, not
to
renew its exclusive contract with RealNames, the source said.
RealNames keywords are simple words and word combinations that can be
linked
to existing Internet addresses. For instance, IE users who type
"RealNames" into
their address bars are automatically taken to RealNames' Web site
at www.realnames.com.
RealNames sold the keywords, which only resolve in IE browsers, for $49 to
$498 per year, depending on the service level and the popularity of the
keyword
registered. Many Internet domain-name retailers sell keywords managed by
RealNames along with traditional domain names.
The keywords will continue to function until the end of June, when
Microsoft's
final contract with RealNames is set to lapse, the source said.
RealNames signed its original contract with Microsoft in March 2000.
RealNames appeared to be on steadier ground last October, when it inked a
deal
under which Internet addressing giant VeriSign agreed to offer the
keywords to
its customers as an add-on service.
Founded in 1996, RealNames landed venture funding commitments totaling
more
than $100 million, including a $70 million round closed in August 1999 and
an
additional $46.5 million round closed in December 2000. Some of the lead
investors
included Morgan Stanley Dean Witter Venture Partners, Strong Capital
Management
and Goldman Sachs Capital Partners.
Reported By Washtech.com, http://www.washtech.com
11:25 CST
(20020511/WIRES TOP, ONLINE, BUSINESS, LEGAL/WWWGONE/PHOTO)