Maybe I'm young and naive, but it seems to me that the entire notion of "content" is offensive. Like the music or pr0n videos or what have you was simply items in a box, with no regard for what's inside.
Though I suppose you could fairly call Britney Spheres, Backdoor Boys, and We'Stync to be nothing more than worthless coporate content, I cannot equally call the 405 short, Mudhens, Indigo Girls, or a great number of other independant, thoughtful works "content."
It's their blood & sweat, not a packaged good.

The notion of content is what allows them to call copyright infringement "piracy", what makes them want to license every listening. The music/videos/whatever are cheap, taiwan-made products to be whored around as much as possible for the greatest profit.

What they're really exchanging is ideas, peoples feelings, and as Jefferson once said (paraphrasing) 'When I give an idea to you, I am not deprived of it's possesion, but we are both richer for it'

I'm not saying anything about the entire legality of it, or what I think of this paper (Gee, I didn't know academics were whoring themselves to the entertainment industry lately) but this talk of 'content' is cheapening to the work serious musicians, directors, and artists perform.

Just venting. thank you for yer time.
Why Yes, I do like to argue.

They're offering different levels of service depending on how much you pay (makes sense), but it looks like a step in the logical direction.
Company Website [pressplay.com]
Why Yes, I do like to argue.

My .02,
Limekiller

It's much easier to mod me down than to post an intelligent reply.