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THE CHECK BOXES were added to the Options tab under “personal settings” in March, according to company spokesperson Adam Sohn, along with a third check box: “Share my first and last name.” Users who sign up for Hotmail today will find all three boxes are unchecked by default, a sign that Microsoft is committed to giving users more control over where their information is distributed, he said. (MSNBC is a Microsoft - NBC joint venture.) But everyone who signed up before the personal setting change — a large proportion of Hotmail’s estimated 110 million users — currently has the privacy settings set to give Microsoft permission to share the data. Also liable to be shared: Country/Region, State, Gender, Accessibility, and Time Zone. “In retrospect, we probably could have have done a better job of communicating that to folks,” Sohn said. “We’re figuring out right now what’s the best way we can make sure people understand.” |
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SpamCom foundation president Laura Atkins checked her personal Hotmail preferences when notified of the change by MSNBC and was irritated to find the boxes checked. “That’s amusing,” she said sarcastically. “I have specifically said to Microsoft, ‘No, don’t publish my e-mail address in the member directory. I would assume that means not to publish my e-mail address at all. Now, the fact that they will share my e-mail with other .Net passport sites does not make me happy, and I suspect I’m not alone.” The change is reminiscent of a recent change at Yahoo.com’s free e-mail service. In that change, Yahoo granted itself permission to spam its users by creating a new “marketing preferences” page that lets users pick “yes or no” to specific categories of marketing pitches. The problem was, Yahoo! set every users’ option to “yes” - even if long ago, they indicated they never wanted any Yahoo! spam. |
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In Hotmail’s case, even users who indicated they didn’t want their e-mail shared in a Hotmail directory are now learning that not only their e-mail, but other information, can be shared with a host of outside companies. The change went unnoticed until a local columnist for the Eastside Journal in Washington state wrote about it after receiving a complaint from a reader. Sohn insists the check boxes don’t represent any change to Hotmail users’ privacy agreement. He said Hotmail’s old privacy policy gave Microsoft permission to share their data, so the company’s choice to check the boxes affirmatively by default simply reflects the user’s already-declared preferences. In fact, leaving the boxes unchecked would have been unfair to users, he said. |
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But Atkins speculated the change could lead to more spam, which indirectly helps Hotmail’s efforts to sell subscription accounts. Hotmail users are limited to 2 megabytes of storage space; if the space is full, users start losing e-mail. But for $20, they can upgrade their account and get more storage space. “For people using Hotmail as their main address, this could force them to upgrade, it’s a great way for Hotmail to make money,” she said. But Microsoft says the change doesn’t give the company any new rights to distribute e-mail addresses, won’t cause more unwanted e-mail. “This couldn’t lead to more spam because the customer’s preference has been in place since the person signed up,” said another company spokesperson, Rick Miller. “If anything, by making these boxes more obvious it might in fact decrease a consumer’s spam.” |
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